interactive art director
san francisco

portfolio .


MINI print
Not many people knew the MINI Clubman was fuel efficient.
So we ran this ad in Good Magazine to raise awareness.
MINI print
Being a hippie has never been this fun.
MINI outdoor
A little jab at Big Oil.
Zebco fishing reels
When all the other brands were about catching the 'big one',
we positioned Zebco, the original click-and-cast reel against all this.